Learn how to identify individuals who have already demonstrated a strong inclination to make a gift, and then discover how to target these constituents via paid digital ads on social media platforms. You'll leave knowing how to create a retargeting pixel, allowing you to identify giving page visitors who abandon their carts, how to design a Facebook or Google ad campaign by using targeted, segmented lists exported from your fundraising CRM, and how to conduct randomized, controlled trials to evaluate "lift" and ROI of ads.Our speaker is AJ Nagaraj, Assistant VP for Advancement Strategy at Stony Brook University. Networking and light breakfast 8:00 AM, Program begins 8:30 AM.
1.5 CFRE will be offered
Attendees please park and enter through the studio entrance two doors down from Lorraine Gregory's main office entrance . There will be a sign on the studio that reads Lorraine Gregory Studio.
AFP International's In Person Live Webinar - The IUPUI Lilly Family School of Philanthropy released a new report called “Women Give 2019: Gender and Giving Across Communities of Color.” This report examines the giving patterns, priorities, and attitudes of America’s wealthiest households and, in particular, explores the intersection of race, gender and giving. In 2019, The Alford Group celebrates its 20th consecutive year as AFP’s diversity sponsor and partner. Webinar speaker is Brenda Asare, President and CEO of the Alford Group. She has partnered with clients to raise over $2 billion to create game-changing results to fuel their visions and will speak to the new report and context it with our history and first-hand knowledge/experience on this topic.This topic is crucial to the sustainability of our industry/sector. Demographics are changing and we must change with the times.
Registration and lunch starts at 12:30 PM, programs begins promptly at 1:00, ends at 2:30.
Lunch and refreshments will be provided at this live in person viewing.
New Event - Fundraising ForumNew Event: Fundraiser Forum – November 12 – AFPLI Members spoke and we heard you, loud and clear. This year, AFP Long Island presents Fundraiser Forum, focused entirely on fundraising education. Details coming soon!